Choosing A Marketing Specialist
Choosing a marketing specialist, someone experienced to handle the marketing promotion; pricing, negotiation and execution of your sale will ensure you of the highest possible price in the shortest possible time. Selling your property and whom you choose to represent you and one of your most valuable assets is one of the most important decisions you will make. My commitment to you is to keep you totally informed throughout the whole process, doing everything in my power to make an enjoyable, and rewarding experience. My primary goal is to make you ecstatic with my service, so you will happily recommend me to your friends and family.
Marketing to the Real Estate Industry
There are many things a Realtor can be doing to achieve this. The most important thing is to keep your home in front of local REALTORs® on a consistent basis. Statistics show that approximately 42% or more buyers find out about their future home through a Realtor. The MLS® is the place to start, making your home accessible to thousands of REALTORs®, but there is much more that can be done. Your home is hottest on the market during the beginning of the listing, so complete accurate exposure from the start is critical.
Keeping the property in front of the REALTORs® through phoning, e-mailing, REALTORs®’ tours, following up all showings, and objection handling (if we know why they didn’t buy the property maybe we have another listing that is more suitable – maybe yours) are some of the bare essentials of marketing your home.
Marketing to the Public
I can only touch on this as there is so much that can be done. The bottom line is consistency. It only takes one weekend for the buyer to be around, and ineffective advertising could cost you a sale.
Making it easy for buyers to achieve information is essential. This is done in a number of ways. Our philosophy is never to hide information. All Ken’s advertising gives the area of the property and how to get detailed information on our web site or by calling us direct. Have a look at www.kenneal.com our new responsive web site and see how easy it is to navigate on any device. We expose our listings with full screen HD picture tours, 360 tours, interactive floor plans, mortgage information, and maps to get you there. Making sure your home is marketed to it’s fullest on Realtor.ca is extremely important, statistics show 29% of all buyers first become aware of property on Realtor.ca.
Ken tracks all the calls he has had off advertising, building a database on his computer of buyers. Chances are good Ken already has a buyer for your home.
Other important tools are, full colour multi-picture brochures, target marketing to specific buyers, multiple web site marketing including Private Client Services, used Cowichan, Facebook, Pemberton Holmes, Pixeet 360 and much more.
In the Home
Make it easy to buy and the house will sell itself – that’s Ken’s philosophy. Have the buyer’s answers ready. Ken does this through a home book including highlights of the house, plus all the essential information such as title and accompanying documents, the disclosure statement, a lot plan, a site survey, tax assessment, information sheet, a well log, and whatever else is applicable. This helps make it easy for the buyer to buy.
We also help the buyers before they start looking to find the best possible financing terms available. Pre-qualifying the buyer so that they know what they can afford and be comfortable with is essential and a lot less stressful for all involved.
Once you have agreed to market the property, Ken will do a room-by-room inspection with you. By carefully viewing each room, Ken is able to offer you selling staging suggestions on how you can make your home appealing to the greatest number of prospective buyers. The way you live in a home and the way you sell a home are two different things.
Ken will make a comprehensive inspection with you of your home, and surrounding yard, and then if necessary, minor repairs or alterations can be completed prior to market exposure so that you can receive the highest possible price.
Ken’s Easy Cancellation Guarantee To You
My Guarantee to you is that you will be so thrilled with how I handle your Real Estate. YOU CAN CANCEL ANYTIME. That’s right ANYTIME. I am so confident in my service I will put in writing part of every listing I sign.
If your plans change or I do not meet your expectations, simply me and the sign will come down. You will be immediately released from any further obligation to me other than for those clients already introduced to your property during the term of the listing. I ask for up to two weeks to wrap up any pending leads but you will have no obligation to sell.
The Company: Pemberton Holmes
Your Victoria connection. Locally owned and operated for 125 years, the oldest family owned and operated Real Estate Company in North America as well as the largest Real Estate Company on Vancouver Island. Chances are if the buyer is moving from Victoria, a Pemberton Holmes REALTOR® will have sold their house and referred them to our local office. We have the buyers!
Choosing a Full Time Professional
Ken is a full time professional REALTOR®, dedicated to providing the highest level of service, he will work full time to ensure you get the best possible service you deserve, and the highest possible price for your property. Ken’s creative sales techniques will sell your home.