Choosing A Marketing Specialist
Choosing a marketing specialist, someone experienced to handle the marketing promotion; pricing, negotiation, and execution of your sale will ensure you of the highest possible price in the shortest possible time. Selling your property and whom you choose to represent you and one of your most valuable assets is one of the most important decisions you will make. My commitment to you is to keep you totally informed throughout the whole process, doing everything in my power to make an enjoyable, and rewarding experience. My primary goal is to make you ecstatic with my service, so you will happily recommend me to your friends and family.
Marketing to the Public
The bottom line is consistency. It only takes one minute for the buyer to be around, and ineffective marketing could cost you a sale.
Putting the work in before the sign goes up is crucial. Simply put, Ken’s job is to expose your property in a short period of time, in the highest quality, and to the greatest audience with complete and accurate marketing. He will also provide full buyers information packages so buyers' questions can be answered fast in order to take away worry while keeping his sellers in control at all times. For example, do we know of a potential inspection issue? If so, let’s get a quote before we hit the market, so the buyer is not telling the seller the cost to fix and then grinding the price down.
Making it easy for buyers to achieve information is essential. This is done in a number of ways. Our philosophy is never to hide information. All Ken’smarketing gives the address of the property and how to get detailed information on our website or by calling us direct. Have a look at www.kenneal.com our new responsive website and see how easy it is to navigate on any device. We expose our listings with full-screen professional HD picture tours, HD Video, 3D showcase walk-through tours, interactive floor plans, mortgage information, and maps to get you there.
Other important tools are full-color multi-picture brochures, target marketing to specific buyers, and multiple website marketing including Private Client Services, Used Cowichan, Facebook, Pemberton Holmes, Realtor.ca, Matterport, and much more.
Ken is well respected in the Real Estate community, believes in your price, and does his homework to justify your list price. Ken will negotiate hard to get you what your property is worth. Just ask him for his statistical results.
Selling Real Estate since 1991 and being involved in over 2,000 transactions, you tend to see many unique situations and challenges. Selling Real Estate is the easy part; attaining the highest price and keeping the deal together is a skill. Having the experience to think fast, and more importantly, think ahead of the play is not a skill that can be taught; it is a skill that is learned with great patience and hard work overtime.
The skill required in today’s market to help you achieve the highest price and best terms is one of the most important factors in choosing a Realtor. Does your Realtor have the experience to create multiple offers on your property? Does your Realtor have the experience to capitalize in a multiple offer situation to make you the winner? Ken hasn’t seen every situation, but he has seen a whole lot of them.
Marketing to the Real Estate Industry
There are many things a Realtor can be doing to achieve this. The most important thing is to keep your home in front of local REALTORs® on a consistent basis. Statistics show that approximately 91% or more buyers find out about their future home in the Cowichan Valley through a Realtor. The MLS® is the place to start, making your home accessible to thousands of REALTORs®, but there is much more that can be done. Your home is the hottest on the market during the beginning of the listing, so complete accurate professional exposure from the start is critical.
Keeping the property in front of the REALTORs® through phoning, e-mailing, REALTORs®’ tours, following up on all showings, and answering the buyers' questions quickly are some of the bare essentials to marketing your home.
In the Home
Make it easy to buy and the house will sell itself – that’s Ken’s philosophy. Have the buyer’s answers ready. Ken does this through a home book including highlights of the house, plus all the essential information such as title and accompanying documents, the disclosure statement, a lot plan, a site survey, tax assessment, information sheet, zoning, a well log, septic information, receipts for improvements and anything else applicable. This helps make it easy for the buyer to buy.
Once you have agreed to market the property, Ken will do a room-by-room inspection with you. By carefully viewing each room, Ken is able to offer you selling staging suggestions on how you can make your home appealing to the greatest number of prospective buyers. The way you live in a home and the way you sell a home are two different things.
Ken will make a comprehensive inspection with you of your home, and surrounding yard, and then if necessary, minor repairs or alterations can be completed prior to market exposure so that you can receive the highest possible price.
Ken’s Easy Cancellation Guarantee To You
My Guarantee to you is that you will be so thrilled with how I handle your Real Estate. YOU CAN CANCEL ANYTIME. That’s right ANYTIME. I am so confident in my service I will put in writing part of every listing I sign.
If your plans change or I do not meet your expectations, simply tell me and the sign will come down. You will be immediately released from any further obligation to me other than for those clients already introduced to your property during the term of the listing. I ask for up to two weeks to wrap up any pending leads but you will have no obligation to sell.
The Company: Pemberton Holmes
Your Victoria connection. Locally owned and operated for 129 years, the oldest family-owned and operated Real Estate Company in North America as well as the largest Real Estate Company on Vancouver Island. Chances are if the buyer is moving from Victoria to Nanaimo a Pemberton Holmes REALTOR® will have sold their house and referred them to our local office. We have the buyers!
Choosing a Full-Time Professional
How much time does your Realtor have for you? Ken is very careful about how much business he takes on at a time in order to ensure he is completely focused on the task at hand for every client he helps. Ken chooses to operate a smaller, more efficient business model, with high-quality marketing and service levels that consistently exceed expectations. One of the ways Ken does this is by keeping his inventory of listed single-family homes at 2 or less at all times. This has allowed Ken to focus a lot more of his time on his listings to get them sold, as well as giving Ken a well-balanced personal life.
Ken is a full-time professional REALTOR® dedicated to providing the highest level of service. He will work full time to ensure you get the best possible service you deserve, and the highest possible price for your property. Ken’s creative sales techniques will sell your home.